Kellogg's Boycott: Why Are People Boycotting Kellogg's? [Explained]
Are you skipping Kellogg's at the grocery store? You're not alone. A widespread boycott is underway, fueled by accusations that the cereal giant has prioritized profits over people, a move that has sparked national outrage.
Kellogg's, a name synonymous with breakfast for generations, finds itself in the crosshairs of public opinion due to its handling of a labor dispute that began on October 5, 2021. The core issue stems from the company's decision to permanently replace striking workers, members of the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union (BCTGM). These workers, responsible for producing some of America's most iconic cereals, walked off the job in protest of what they deemed unfair wages, inadequate benefits, and deteriorating working conditions. The company's response, the hiring of permanent replacements, has been widely interpreted as a union-busting tactic, further inflaming the situation and galvanizing consumer support for the boycott.
| Category | Details |
|---|---|
| Company Name | Kellogg Company |
| Industry | Food Manufacturing (Cereal and Convenience Foods) |
| Headquarters | Battle Creek, Michigan, USA |
| CEO | Steven Cahillane |
| Strike Start Date | October 5, 2021 |
| Union | Bakery, Confectionery, Tobacco Workers and Grain Millers International Union (BCTGM) |
| Number of Striking Workers (approx.) | 1,400 |
| Key Issues | Wages, Benefits, Working Conditions, Two-Tier Wage System, Permanent Replacement of Striking Workers |
| Products Affected | Kellogg's cereals (e.g., Frosted Flakes, Rice Krispies, Corn Flakes, Froot Loops), Pop-Tarts, Eggo waffles, and other convenience foods. |
| Boycott Endorsements | AFL-CIO, United Food and Commercial Workers International Union (UFCW), and numerous other labor and consumer advocacy groups. |
| Financial Impact (estimated) | Significant reputational damage, potential loss of market share, impact on stock price (difficult to quantify precisely). |
| Official Website | Kellogg's Official Website |
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